SLIPPERS ON WHEELS NISSAN

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The key to the success of innovation - a non-standard campaign, people's attention, and focus on the company's main activities.

The key to the success of innovation - a non-standard campaign, people's attention, and focus on the company's main activities. So, the world-famous manufacturer of cars with many useful functions that facilitate the management process, Nissan, introduced its know-how to visitors of one of Tokyo hotels. And it was not a new crossover, but adapted to the impeccable oriental tradition of sneakers on wheels.



This "hybrid" has become a good advertisement for the new model of the Nissan car with the automatic parking function, because self-propelled shoes not only move through the control panel, but also park in a row of the same sneakers. In addition, the company introduced tables and floor cushions that are also equipped with proPILOT technology: miniature wheels and unlimited engineering imagination allow these objects familiar to the hotel to amaze and amuse the visitors, and to the auto manufacturer to unobtrusively acquire new customers. Interestingly, and on the stairs in the future they will be able to climb? In the meantime: "Shoes, come to me !!!"

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